CLIENT : La Française des jeux (French company of games)

SLOGAN : "See big."

BASE LINE : Make big money. Euromillions.

BRIEF : Find the best way to emphasize the huge gains of a new pan-european lottery EUROMILLIONS.

SOLUTION : We made the barriers on sidewalks in big cities look like they were grid on actual games. We then put numbers behind the crossed barriers to look like a checked number from a player.

ADVERTISING MEDIUM : Street marketing

CLIENT : La Française des jeux (French company of games)

SLOGAN : "See big."

BASE LINE : Make big money. Euromillions.

BRIEF : Find the best way to emphasize the huge gains of a new pan-european lottery EUROMILLIONS.

SOLUTION : We made the barriers on sidewalks in big cities look like they were grid on actual games. We then put numbers behind the crossed barriers to look like a checked number from a player.

ADVERTISING MEDIUM : Street marketing

CLIENT : La Française des jeux (French company of games)

SLOGAN : "See big."

BASE LINE : Make big money. Euromillions.

BRIEF : Find the best way to emphasize the huge gains of a new pan-european lottery EUROMILLIONS.

SOLUTION : We made the barriers on sidewalks in big cities look like they were grid on actual games. We then put numbers behind the crossed barriers to look like a checked number from a player.

ADVERTISING MEDIUM : Street marketing