CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you like red-hot evenings?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you like red-hot evenings?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you like red-hot evenings?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you like red-hot evenings?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you have a fiery temper?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you have a fiery temper?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you have a fiery temper?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Do you have a fiery temper?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Looking for a night on fire?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Looking for a night on fire?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Looking for a night on fire?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

SLOGAN : "Looking for a night on fire?"

BASE LINE : Fribourg's firefighters recruit. The double life is not a dream anymore!

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website

CLIENT : Fribourg city and ECAB (County building insurance administration)

BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Cardboard firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.

ADVERTISING MEDIUM : Poster, street marketing, website