CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).  

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).

CLIENT : FRIBOURG REGION (National campaign 2012)

BASE LINE : Recommended by your therapist.

SLOGAN : "Activate your zygomatics."

ADVERTISING CAMPAIGN : After having treated the body of city people in 2011, we decided to treat their minds this time : the city people are sad, depressed, aggressive, they need the right mood to smile again ! Holidays in the Fribourg region bring this good mood to people, this region is the best remedy against being depressed !

ADVERTISING MEDIUM : Laugh flashmob in trams in Zurich and Geneva (professional actors, different age and sex, start laughing in city trams to create a big crazy laughter), print, mailing, Facebook contest (to win a stay or holidays accessories), Facebook application (we can choose a smile and put it on our own avatar).