CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities ! 

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).

CLIENT : FRIBOURG REGION (National campaign 2011)

BASE LINE : Recommended by your therapist.

ADVERTISING CAMPAIGN : Communicate directly with people living in big cities (Zurich, Geneva) about the benefits of a stay in the Fribourg region : the real wellness destination against stress and gloom of cities !

ADVERTISING MEDIUM : Guerilla marketing (People on the street were given massages and slippers), TV commercial (a hero is coming back to the city after a stay in the Fribourg region and he is completely relaxed, he's now happy and in a good mood), mailing, goodies, contest (to win a stay).